PURE CURIOSITY | Xander Simms
I'm Xander — a creative technologist and AI product leader working at the intersection of modern content systems, generative AI, and cinematic filmmaking.
Curiosity is what drives me. Over the past decade I've followed it from immersive 3D and digital fashion into the frontier of generative video — always chasing the same question: what can these tools do that no one's shown yet?
That instinct led me to work with and be trusted by teams at Meta, LVMH, HSBC, NASA, Lexus & Luma AI, and to The Signal.
I engineer and design end-to-end: art direction, motion, and the multimodal AI pipelines underneath them. I produce at the edge of what these models can do, surface where they break, and turn those findings into craft and into product requirements engineering teams can build. To keep quality consistent at scale.
I think in frames, feel in story, and build in systems. Pure curiosity fuels reality by design.
Education — Lindenwood University
M.A., Arts, Entertainment & Media Management
B.A., Music Education
